Marketing workflows - Trigger.dev

Trigger.dev's marketing workflows guide demonstrates how AI agents can orchestrate sophisticated marketing operations from simple email sequences to complex multi-channel campaigns. The platform enables teams to build automated drip campaigns that wait hours or weeks between messages without incurring idle costs—a key advantage for cost-conscious marketing operations. The documentation highlights four core workflow patterns: simple drip campaigns that personalize messages based on user actions, multi-channel routers that select email, SMS, or push based on customer preferences, approval gates where humans review AI-generated content before publication, and enrichment coordinators that pull customer data to score and segment responses. Teams can handle thousands of parallel workflows while respecting API rate limits, ensuring personalized content sends exactly once even after retries. Real-world examples include email sequences with multi-day delays, AI-generated product images, and human-in-the-loop approval for marketing assets. The approach shifts marketing from reactive, manual processes to proactive, intelligent systems that combine automation with human judgment at critical decision points.